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LinkedIn Enrichment

1 - Enrich with Reverse Contact
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Installing a custom flow step requires Admin permissions in Marketo. Apart from the Installation URL, all other aspects of a serviced may be edited after completing initial onboarding by drilling down into the service detail screen from the Service Providers grid.

In Marketo navigate to Admin → Service Providers and click Add New Service

From here, follow the bellow steps to install and configure the flow step.

Outbound Fields

The Enrich with Reverse Contact flow step uses set outbound fields. Below are the person fields that are sent to the flow step based on the mapping you set.

NameAPI NameTypeDescription
Marketo Social LinkedIn Profile URLLinkedIn_URLurlMarketo Social LinkedIn Profile URL
Company DomainWebsiteurlCompany Domain
Company Linkedin URLLkdInCompanyProfileURLurlLinkedIn Company Profile URL
Inbound Fields

The Enrich with Reverse Contact flow step uses set inbound fields. Below are the fields that are returned from the flow step and can be written to the person based on the mapping you set.

NameSuggested Marketo FieldDescription
LkdInPersonStatusLkdInPersonStatusLinkedIn Person Status
LkdInFirstNameLkdInFirstNameLinkedIn First Name
LkdInLastNameLkdInLastNameLinkedIn LastName
LkdInEmailTypeLkdInEmailTypeLinkedIn EmailType
LkdInPersonURLLkdInPersonURLLinkedIn Person URL
LkdInPersonPhotoURLLkdInPersonPhotoURLLinkedIn Person Photo URL
LkdInPersonHeadlineLkdInPersonHeadlineLinkedIn Person Headline
LkdInPersonSummaryLkdInPersonSummaryLinkedIn Person Summary
LkdInPersonLanguagesLkdInPersonLanguagesLinkedIn Person Languages
LkdInPersonSkillsLkdInPersonSkillsLinkedIn Person Skills
LkdInPersonLocationLkdInPersonLocationLinkedIn Person Location
LkdInFollowerCountLkdInFollowerCountLinkedIn Follower Count
LkdInJobTitleLkdInJobTitleLinkedIn Job Title
LkdInPositionsCountLkdInPositionsCountLinkedIn Positions Count
LkdInPersonPositionListLkdInPersonPositionListLinkedIn Person Position List
LkdInPersonEducationCountLkdInPersonEducationCountLinkedIn Person Education Count
LkdInPersonEducationListLkdInPersonEducationListLinkedIn Person Education List
LkdInCompanyNameLkdInCompanyNameLinkedIn Company Name
LkdInCompanyStatusLkdInCompanyStatusLinkedIn Company Status
LkdInCompanyProfileURLLkdInCompanyProfileURLLinkedIn Company Profile URL
LkdInCompanyWebsiteLkdInCompanyWebsiteLinkedIn Company Website
LkdInCompanyLogoURLLkdInCompanyLogoURLLinkedIn Company Logo URL
LkdInCompanyIDLkdInCompanyIDLkdIn Company ID
LkdInCompanyPhoneLkdInCompanyPhoneLinkedIn Company Phone
LkdInCompanyIndustryLkdInCompanyIndustryLinkedIn Company Industry
LkdInCompanyDescriptionLkdInCompanyDescriptionLinkedIn Company Description
LkdInCompanyTaglineLkdInCompanyTaglineLinkedIn Company Tagline
LkdInCompanySpecialtiesLkdInCompanySpecialtiesLinkedIn Company Specialties
LkdInCompanyEmployeesLkdInCompanyEmployeesLinkedIn Company Employees
LkdInCompanyCountryLkdInCompanyCountryLinkedIn Company Country
LkdInCompanyGeoAreaLkdInCompanyGeoAreaLinkedIn Company Geographical Area
LkdInCompanyCityLkdInCompanyCityLinkedIn Company City
LkdInCompanyPostalCodeLkdInCompanyPostalCodeLinkedIn Company Postal Code
Global Configuration Fields

Global user inputs that are passed along with every call to the Enrich with Reverse Contact flow step service. Global attributes can be set during installation or updated from the Service Provider admin menu.

NameAPI NameTypeDescription
Reverse Contact API Keyapi_tokenstringReverse Contact API Key
Flow Step Fields

These fields are set for each individual instance of the Enrich with Reverse Contact flow step and are sent per-lead when it is called.

NameAPI NameTypeDescription
Source fieldsourcestringSelect the source field to search from
Context Data

Program ContextData about the program where the flow step was triggered including name, id, type, workspace etc.
Campaign ContextData about the campaign where the flow step was triggered, including name, id, type, status, etc.
Trigger ContextContext around the trigger that initiated the smart campaign where the flow step was called. No data is sent if the flow step was called in a batch campaign.
Subscription ContextGeneral data about the subscription including munchkinId and name

Flow Step

Once the LinkedIn Enrichment flow step is installed it becomes available in smart campaigns.

1 - Enrich with Reverse Contact
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Trigger & Filter

Once the LinkedIn Enrichment flow step is in use the activity can be used as a trigger or a filter inside smart lists and smart campaigns.

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