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Enrich with ZoomInfo

The Enrich with ZoomInfo flow step is currently in private beta. Please contact us to request access.

Integrate ZoomInfo database to enrich, so you can identify, connect with, and close more customers.

1 - Enrich Contact with Zoominfo
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Installing a custom flow step requires Admin permissions in Marketo. Apart from the Installation URL, all other aspects of a serviced may be edited after completing initial onboarding by drilling down into the service detail screen from the Service Providers grid.

In Marketo navigate to Admin → Service Providers and click Add New Service

From here, follow the bellow steps to install and configure the flow step.

Outbound Fields

The Enrich Contact with Zoominfo flow step uses set outbound fields. Below are the person fields that are sent to the flow step based on the mapping you set.

NameAPI NameTypeDescription
firstNamestringLook up by First Name
lastNamestringLook up by Last Name
companyIdstringLook up by Company ID
companyNamestringLook up by Company Name
phonestringLook up by Phone
emailAddressemailLook up by Email
Inbound Fields

The Enrich Contact with Zoominfo flow step uses set inbound fields. Below are the fields that are returned from the flow step and can be written to the person based on the mapping you set.

NameSuggested Marketo FieldDescription
zoomInfoDetailszoomInfoDetailsZoomInfo Details
zoomInfoIdzoomInfoIdZoomInfo User ID
firstNamezoomInfoFirstNameFirst Name
middleNamezoomInfoMiddleNameMiddle Name
lastNamezoomInfoLastNameLast Name
directPhoneDoNotCallzoomInfoDirectPhoneDoNotCallDirect Phone Do not call
metroAreazoomInfoMetroAreaMetro Area
zipCodezoomInfoZipCodeZip Code
personHasMovedzoomInfoPersonHasMovedPerson has moved
withinEuzoomInfoWithinEuWithin Eu
withinCaliforniazoomInfoWithinCaliforniaWithin California
withinCanadazoomInfoWithinCanadaWithin Canada
lastUpdatedDatezoomInfoLastUpdatedDateLast updated date
noticeProvidedDatezoomInfoNoticeProvidedDateNotice Provided date
jobTitlezoomInfoJobTitleJob Title
jobFunctionzoomInfoJobFunctionJob Function
companyDivisionzoomInfoCompanyDivisionCompany Division
hashedEmailszoomInfoHashedEmailsHashed Emails
mobilePhoneDoNotCallzoomInfoMobilePhoneDoNotCallMobile Phone Do Not Call
externalUrlszoomInfoExternalUrlsExternal Urls
companyIdzoomInfoCompanyIdCompany Id
companyNamezoomInfoCompanyNameCompany Name
companyDescriptionListzoomInfoCompanyDescriptionListCompany Description List
companyPhonezoomInfoCompanyPhoneCompany Phone
companyFaxzoomInfoCompanyFaxCompany Fax
companyStreetzoomInfoCompanyStreetCompany Street
companyCityzoomInfoCompanyCityCompany City
companyStatezoomInfoCompanyStateCompany State
companyZipCodezoomInfoCompanyZipCodeCompany Zip Code
companyCountryzoomInfoCompanyCountryCompany Country
companyLogozoomInfoCompanyLogoCompany Logo
companySicCodeszoomInfoCompanySicCodesCompany Sic Codes
companyNaicsCodeszoomInfoCompanyNaicsCodesCompany Naics Codes
contactAccuracyScorezoomInfoContactAccuracyScoreContact Accuracy Score
companyWebsitezoomInfoCompanyWebsiteCompany Website
companyRevenuezoomInfoCompanyRevenueCompany Revenue
companyRevenueNumericzoomInfoCompanyRevenueNumericCompany Revenue Numeric
companyEmployeeCountzoomInfoCompanyEmployeeCountCompany Employee Count
companyTypezoomInfoCompanyTypeCompany Type
companyTickerzoomInfoCompanyTickerCompany Ticker
companyRankingzoomInfoCompanyRankingCompany Ranking
isDefunctzoomInfoIsDefunctIs Defunct
companySocialMediaUrlszoomInfoCompanySocialMediaUrlsCompany Social Media Urls
companyPrimaryIndustryzoomInfoCompanyPrimaryIndustryCompany Primary Industry
companyIndustrieszoomInfoCompanyIndustriesCompany Industries
companyRevenueRangezoomInfoCompanyRevenueRangeCompany Revenue Range
companyEmployeeRangezoomInfoCompanyEmployeeRangeCompany Employee Range
employmentHistoryzoomInfoEmploymentHistoryEmployment History
managementLevelzoomInfoManagementLevelManagement Level
locationCompanyIdzoomInfoLocationCompanyIdLocation Company Id
Global Configuration Fields

Global user inputs that are passed along with every call to the Enrich Contact with Zoominfo flow step service. Global attributes can be set during installation or updated from the Service Provider admin menu.

NameAPI NameTypeDescription
ZoomInfo API UsernameusernamestringZoomInfo API Username
ZoomInfo API Client IDclientIdstringZoomInfo API Client ID
ZoomInfo API Private KeyprivateKeystringZoomInfo API Private Key
Flow Step Fields

These fields are set for each individual instance of the Enrich Contact with Zoominfo flow step and are sent per-lead when it is called.

NameAPI NameTypeDescription
Enrich with ZoomInfouse_zoominfobooleanEnrich with ZoomInfo
Context Data

Program ContextData about the program where the flow step was triggered including name, id, type, workspace etc.
Campaign ContextData about the campaign where the flow step was triggered, including name, id, type, status, etc.
Trigger ContextContext around the trigger that initiated the smart campaign where the flow step was called. No data is sent if the flow step was called in a batch campaign.
Subscription ContextGeneral data about the subscription including munchkinId and name

Flow Step

Once the Enrich with ZoomInfo flow step is installed it becomes available in smart campaigns.

1 - Enrich Contact with Zoominfo
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Trigger & Filter

Once the Enrich with ZoomInfo flow step is in use the activity can be used as a trigger or a filter inside smart lists and smart campaigns.

Enrich Contact with Zoominfo is requested
1 - Enrich Contact with Zoominfo was requested
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